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1 Alie Street

Identity and signage
1 Alie Street is owned and managed by the City of London Corporation.
The building consists of offices with common use areas such as
kitchens and shower rooms. As part of a redevelopment project
we were commissioned to develop a new identity along with signage
and wayfinding throughout the building.

Identity and hierarchy
A bold typographic approach was developed referencing the form
of the building's main entrance. Content was rationalised into two kinds:
office and communal and a visual hierarchy was developed using
two different weights of arrow.

Colour coding
Each floor was assigned an identifying colour. These colours are
prominently applied at the entrance to each floor and are referenced
on the main reception directory sign.

Pictograms
A set of bespoke pictograms were developed to signpost specific
room types, stairways and elevators. These were designed to provide
maximum contrast and visibility along the building’s corridors.

System
In order to keep costs down we worked closely with the sign
manufacturer to adapt an off the shelf system of sign types.
A brushed aluminium finish has been specified with content
applied in two different greys. An effective solution was designed
and installed within a tight budget.

Filed under signage, allprojects