Identity and communications
Balbegno Castle is a 16th century castle located in the North East
of Scotland. It was developed into a luxury family holiday home
by Pedlars who commissioned us to develop a brand identity and
marketing communications.

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Logo
Avoiding nostalgic clichés and to emphasise the castle as a destination
a pictogram inspired by road sign symbols depicting the distinct Georgian
Wing has been created.

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Stationery and correspondence
A suite of stationery, envelopes, business cards, price lists and postcards
have been produced for use on site by staff and for promotional purposes.

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Brochure
The promotional brochure features extensive photography of the castle
interior, exterior and surrounding countryside. It also incorporates
itineraries and a location map. A limited run of these were produced
with a singer sewn bind.

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Website
A bookings website featuring the brochure content and a calender
showing availability provides an accessible online presence for
the castle.

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© Commercial Art 2012