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Safety awards
The new CRH medal is the visual cornerstone for a strategy
to incorporate health and safety into a reward scheme in CRH.

To improve employee engagement we have proposed an award
incentive scheme. For maintaining best practice and good health
and safety records employees are awarded bronze, silver and
gold safety medals.

These medals are directly linked to tangible employee benefits
providing a strong incentive to maintain standards.

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Colour and symbols
International safety orange has been specified as the primary
colour for CRH health and safety communications and a palette
of seven secondary colours has been specified for use. A set
of typographic symbols have been created, each rendered in
a specific colour. These are applied to signpost key information,
bringing clarity and hierarchy to the communications.

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Illustrations
To focus the communications and make sure the right messages
and information reach the right people, health and safety information
has been organised into 11 clearly defined categories called
Fundamentals. The first phase of the identity was applied to CRH
Health and Safety Fundamental Number 2: Mobile Plant Safety.

For each fundamental five key safety behaviours have been established
and to communicate these a clear and immediate illustration style
has been developed.

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Posters
The illustrations are applied across a set of posters that have
been translated into 13 languages and distributed to CRH locations
throughout Europe.

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Managers meeting pack
All CRH safety managers received a toolbox meeting pack containing
the new items. Each pack contains information for a specific safety
fundamental and include several items to help managers communicate
effectively to their team members.

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© Commercial Art 2012