Marketing brochure
Maybrey Reliance are a foundry with a long history. They produce complex
castings and components through a number of different processes and asked
us to develop their new marketing brochure.

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Telling the story
With no defined content to include we helped Maybrey to define and articulate
what they want to communicate. The premise of the content we wrote is
to clearly explain their process and emphasise their quality and expertise.
It is also important to highlight that they are a UK based business. The brochure
was printed using a metallic throughout, echoing the finish of the castings.

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Showing the process
To compliment the company story photography was commissioned, and
art directed to show the foundry in action. Employees were photographed
in the factories and offices at various stages of the production process.
Photography by Richard Learoyed.

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Showing the products
In order to highlight the detail and quality of the products we also art directed
a shoot of a selection of castings. The concept centered around shooting each
item from several viewpoints. These separate images are combined to create
photographic compositions that are reminiscent of the working drawings that
form part of the design and production process. Photography by Lee Funnell.

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© Commercial Art 2012