Identity and communications
Merge Festival 2011 is the first of a new annual event celebrating
and promoting creativity on London's Bankside. We developed the
visual identity and marketing communications.

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Logo
The Merge logo was initially developed as a typographic
kailedoscope, reflecting the energy and diversity of the
various art forms and performers taking part in the festival.
A static version with the animation frozen on the initial
letter 'M' forms the logo for use in printed communications.

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Posters
A poster campaign was developed featuring photography
of a mix of Bankside visitors, workers and residents, each
one in a different location in the Bankside area.

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Leaflet
A leaflet featuring an area map with the event locations
provides a user friendly guide for visitors.

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Website

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Venue window

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© Commercial Art 2012