Commercial Art
Identity and communications
Roel are a Dutch based design strategy and management consultancy.
They work in partnership with organisations to maximise the efficiency
and impact of their brand and communications.



Identity
The Roel logotype is a simple reference to their collaborative approach
to working with clients. Making use of the œ ligature the result is a subtle
yet confident company signature.









Stationery items
The logotype is the corner stone of a structured identity system
that is applied across stationery, office correspondence and folders.





Brochure
A promotional brochure outlines Roel's approach and features case
studies of projects they have worked on and articles published in the
Dutch design press.





Website
Roel's website has been developed as a news based site
and is refreshed regularly with latest projects, articles and news.





© Commercial Art 2012