Identity and communications
With four offices located in South East England, Scott White and Hookins
are multi service engineering consultants. We worked closely with them
and the Holistic Group to develop a new brand identity in line with their
company offer.

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Logotype
In an industry full of three letter company names, we recommended they
leverage the heritage and commercial equity of their full (original) name.
The logotype incorporates a custom letter 't', a subtle reference to the nature
of the company's work.

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Stationery and correspondence
To bring more clarity to their communications the logotype is combined
with a list of services. This list acts as functional information and is used
as a graphic treatment on covers and the reverse of business cards.
A core set of three colours has been introduced.

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Marketing literature
A marketing brochure has been produced for each service. A secondary
set of colours has been introduced for service specific communications.
Again, the services list graphic is used with the relevant service highlighted.

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© Commercial Art 2012