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Brand identities

A crucial asset for any business or organisation. An authentic and
compelling brand identity provides a genuine competitive edge.
We help clients develop their businesses, define who they are
and how they present themselves, creating identities that connect
to their audiences. Back to case studies.

Services
— Proposition
— Values
— Vision
— Mission
— Logo/logotype
— Colour palette
— Typeface
— Tone of voice
— Art direction
— Guidelines

Clients
— Agence Violette
— Balbegno Castle
— BM Finance
— Boldin
— Cityroofs
— CRH
— Croon Davidovich
— Kathleen Hills
— Natali
— Oerkracht Advies
— Pedlars
— Roel
— Scott White and Hookins
— Within

Filed under brand

Natali

Identity and communications
Full case study in progress.

Filed under brand, allprojects

Merge Festival 2011

Identity and communications
Merge Festival 2011 is the first of a new annual event celebrating
and promoting creativity on London's Bankside. We developed the
visual identity and marketing communications.

Logo
The Merge logo was initially developed as a typographic
kailedoscope, reflecting the energy and diversity of the
various art forms and performers taking part in the festival.
A static version with the animation frozen on the initial
letter 'M' forms the logo for use in printed communications.

Posters
A poster campaign was developed featuring photography
of a mix of Bankside visitors, workers and residents, each
one in a different location in the Bankside area.

Leaflet
A leaflet featuring an area map with the event locations
provides a user friendly guide for visitors.

Website

Venue window

Filed under brand-identities, allprojects

CRH Europe

Health and safety identity and communications
CRH are a large building materials company with business groups
located across Europe. Health and saftey is a key priority for them,
one of their main concerns is raising the health and safety profile
consistently across all of their locations. We were appointed to develop
an identity and communications toolkit to raise awareness as part
of an ongoing business strategy.

Safety medal
A key requirement was the use of the existing CRH corporate logo
and the health and safety tag line ‘Safety Begins with Me’.

The tag line was incorporated into an orange disc along with a
positive tick graphic. Those two elements are combined to create
a lockup that resembles a medal which now appears on all CRH
health and safety communications.

Safety awards
The new CRH medal is the visual cornerstone for a strategy
to incorporate health and safety into a reward scheme in CRH.

To improve employee engagement we have proposed an award
incentive scheme. For maintaining best practice and good health
and safety records employees are awarded bronze, silver and
gold safety medals.

These medals are directly linked to tangible employee benefits
providing a strong incentive to maintain standards.

Colour and symbols
International safety orange has been specified as the primary
colour for CRH health and safety communications and a palette
of seven secondary colours has been specified for use. A set
of typographic symbols have been created, each rendered in
a specific colour. These are applied to signpost key information,
bringing clarity and hierarchy to the communications.

Illustrations
To focus the communications and make sure the right messages
and information reach the right people, health and safety information
has been organised into 11 clearly defined categories called
Fundamentals. The first phase of the identity was applied to CRH
Health and Safety Fundamental Number 2: Mobile Plant Safety.

For each fundamental five key safety behaviours have been established
and to communicate these a clear and immediate illustration style
has been developed.

Posters
The illustrations are applied across a set of posters that have
been translated into 13 languages and distributed to CRH locations
throughout Europe.

Managers meeting pack
All CRH safety managers received a toolbox meeting pack containing
the new items. Each pack contains information for a specific safety
fundamental and include several items to help managers communicate
effectively to their team members.

Filed under brand-identities, allprojects

BM Finance

Identity and communications
Working closely with brand and design strategists Roel we developed
a new visual identity for Dutch financial services company, BM Finance.

Logo
The primary elements of the new brand are a defined proposition
and communication theme and new logo. These items are combined
with a new colour palette and typeface.

Proposition and theme
The primary elements of the new identity are a defined proposition
and communication theme and new logo. These items are combined
with a new colour palette and typeface.

Stationery items
The new identity elements are applied across stationery, business cards,
envelopes and folders.

Website
The structure of the new BM Finance website focuses on the new company
proposition: Knowledge, Insight, Advice. Those three headings are used
as the primary sections on the site to communicate the company's offer and
services in an immediate and accessible way.

April 2011 Filed under BM Finance, Brand, Allprojects

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