http://www.commercial-art.co.uk Commercial Art Thu, 22 Dec 2011 17:31:49 +0000 http://www.commercial-art.co.uk en http://commercial-art.co.uk/Signage-and-exhibitions-1 http://commercial-art.co.uk/following/commercial-art.co.uk/Signage-and-exhibitions-1 Thu, 22 Dec 2011 17:31:49 +0000 Commercial Art 2494955 Helping visitors navigate internal or external spaces, our approach to communication in the environment is based on a clear understanding of context. Whether for a six storey office building, corporate headquarters or an historic gallery, we deliver relevant solutions to enhance the user experience. Back to case studies. Services — Wayfinding audit — Wayfinding strategy — Sign system design — Material specification — Environmental graphics — Pictogram design — Production management — Installation management Clients — Corporation of London — Kent Architecture Centre — Mercedes-Benz — Nokia — Sky — Somerset House Trust — The Sorrell Foundation © Commercial Art 2012 http://commercial-art.co.uk/Digital-communications-1 http://commercial-art.co.uk/following/commercial-art.co.uk/Digital-communications-1 Thu, 22 Dec 2011 10:24:30 +0000 Commercial Art 2493743 Often providing the first point of contact with customers and stakeholders, an effective online presence is essential. We work with our clients to develop digital communications that fulfil objectives, helping them efficiently maintain their company activity online. Back to case studies. Services — Websites — Email newsletters — Digital invitations — Powerpoint templates — Animation — Online adverts Clients — Agence Violette — Albam — Arts & Business — Balbegno Castle — Better Bankside — BM Finance — CRH — Croon Davidovich — Hawarden Estate Farm Shop — Natali — Nokia — Pedlars — Portland Communications — Roel — Somerset House Trust — Within © Commercial Art 2012 http://commercial-art.co.uk/Printed-communications-1 http://commercial-art.co.uk/following/commercial-art.co.uk/Printed-communications-1 Thu, 22 Dec 2011 09:55:14 +0000 Commercial Art 2493674 Printed communications A tangible printed item provides a compelling way to communicate services, products or company information. Whether for a brochure, report, invitation or postcard we are adept at helping our clients define what they want to say and the best way to say it. Back to case studies. Services — Brochures — Annual reports — Books — Visitor guides — Exhibition catalogues — Event invitations — Promotional literature — Posters — Stationery items — Literature templates — Copywriting — Print management Clients — Active Communities Network — Albam — Arjo Wiggins — Arts & Business — Balbegno Castle — Balfour Beatty — Better Bankside — Caro Group — CRH — Hawarden Estate Farm Shop — Kent Architecture Centre — L-Living — Lambeth Council — Maybrey Reliance — Nokia — Pedlars — Portland Communications — RIBA — SEEDA — Somerset House Trust — Turning Point © Commercial Art 2012 http://commercial-art.co.uk/Brand-identities-1 http://commercial-art.co.uk/following/commercial-art.co.uk/Brand-identities-1 Thu, 22 Dec 2011 09:42:23 +0000 Commercial Art 2493637 A crucial asset for any business or organisation. An authentic and compelling brand identity provides a genuine competitive edge. We help clients develop their businesses, define who they are and how they present themselves, creating identities that connect to their audiences. Back to case studies. Services — Proposition — Values — Vision — Mission — Logo/logotype — Colour palette — Typeface — Tone of voice — Art direction — Guidelines Clients — Agence Violette — Balbegno Castle — BM Finance — Boldin — Cityroofs — CRH — Croon Davidovich — Kathleen Hills — Natali — Oerkracht Advies — Pedlars — Roel — Scott White and Hookins — Within © Commercial Art 2012 http://commercial-art.co.uk/Arts-Business-3 http://commercial-art.co.uk/following/commercial-art.co.uk/Arts-Business-3 Wed, 21 Dec 2011 18:02:58 +0000 Commercial Art 2478710 Awards communications Our first project with Arts & Business was the design of the invitation, order of ceremony and presentation graphics for the 32nd Arts & Business Awards, held at the Museum of London in November 2010. <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_0_950.jpg" border="0" width="950" height="629" width_o="950" height_o="629" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_0_o.jpg" align="left" /> Invitation Our design focused on reinforcing the message of partnerships and collaboration. We created a typographic arrangement of key words connected by the pink ampersand from the Arts & Business logo creating a distinctive identity specific to the awards ceremony. <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_1_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_1_o.jpg" align="left" /> The invitation was printed in three colours and incorporated a gloss varnish that was applied across the front cover apart from the '&' from the Arts & Business identity which is reversed out. <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_2.jpg" border="0" width="391" height="289" width_o="391" height_o="289" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_2_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_3_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_3_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_4_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_4_o.jpg" align="left" /> Order of ceremony The order of ceremony utilised the same format as the invitation but included extra pages. The varnish was also used but this time it was applied to certain words on the front cover providing an alternative yet complimentary effect to that on the invitation. <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_5_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_5_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_6_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_6_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_7_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_7_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_4_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2478710/arts_-_business_4_o.jpg" align="left" /> © Commercial Art 2012 http://commercial-art.co.uk/Welcome http://commercial-art.co.uk/following/commercial-art.co.uk/Welcome Wed, 21 Dec 2011 15:40:10 +0000 Commercial Art 2490034 We are brand identity and communication design specialists who are passionate about design and the impact it can have for businesses and organisations. We work in partnership with our clients, delivering solutions across a range of applications. <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_1_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_1_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_2_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_2_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_3_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_3_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_4_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_4_o_o.jpg" align="left" /> Brand identities A crucial asset for any business or organisation. An authentic and compelling brand identity provides a genuine competitive edge. We help clients develop their businesses, define who they are and how they present themselves, creating identities that connect to their audiences.Printed communications A tangible printed item provides a compelling way to communicate services, products or company information. Whether for a brochure, report, invitation or postcard we are adept at helping our clients define what they want to say and the best way to say it. <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_1_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_1_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_2.1_950_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_2.1_950_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_3.1_950_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_3.1_950_o_o.jpg" align="left" /> <img src="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_4.1_950_o_950.jpg" border="0" width="950" height="200" width_o="950" height_o="200" src_o="http://payload9.cargocollective.com/1/3/102948/2490034/Homepage_thumbnail_950_bottom_4.1_950_o_o.jpg" align="left" /> Digital communications Often providing the first point of contact with customers and stakeholders, an effective online presence is essential. We work with our clients to develop digital communications that fulfil objectives, helping them efficiently maintain their company activity online. Signage and exhibitions Helping visitors navigate internal or external spaces, our approach to communication in the environment is based on a clear understanding of context. Whether for a six storey office building, corporate headquarters or an historic gallery, we deliver relevant solutions to enhance the user experience. © Commercial Art 2012 http://commercial-art.co.uk/Arts-Business-2 http://commercial-art.co.uk/following/commercial-art.co.uk/Arts-Business-2 Fri, 16 Dec 2011 11:23:39 +0000 Commercial Art 2463720 Annual review 2010/2011 Arts and Business are an organisation that works nationally to develop partnerships between commerce and culture. They connect companies and individuals to cultural organisations. We worked with them to design their annual review for 2010/2011. Transformation As an organisation Arts & Business are going through a period of change. The board has restructured, they have moved offices and have formed a partnership with Business in the Community. <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_09_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_09_o.jpg" align="left" /> Concept To reflect these changes our concept centered around a theme of transformation. Transformation ia a key theme in the work that Arts & Business do but also encapsulates what is happening to the organisation. <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_02_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_02_o.jpg" align="left" /> Imagery was selected from the Arts & Business online resource 'Visual'. The images are featured throughout the document with a graphic treatment that blends one image into the next creating visual transformations. <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_03_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_03_o.jpg" align="left" /> Key highlights and achievements are emphasised throughout the review and tints are used to differentiate the arts members and business members lists. <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_04_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_04_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_05_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_05_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_06_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_06_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_07_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_07_o.jpg" align="left" /> <img src="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_08_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload8.cargocollective.com/1/3/102948/2463720/a_-_b_review_10-11_08_o.jpg" align="left" /> © Commercial Art 2012 http://commercial-art.co.uk/Natali http://commercial-art.co.uk/following/commercial-art.co.uk/Natali Thu, 15 Dec 2011 16:23:11 +0000 Commercial Art 2463383 Identity and communications Full case study in progress. <img src="http://payload8.cargocollective.com/1/3/102948/2463383/natali_identity_01_o.gif" /> © Commercial Art 2012 http://commercial-art.co.uk/Somerset-House-5 http://commercial-art.co.uk/following/commercial-art.co.uk/Somerset-House-5 Thu, 15 Dec 2011 15:52:13 +0000 Commercial Art 2451683 Amazon printed communications Amazon is an exhibition in aid of the Sky Rainforest Rescue project with photography from renowned documentary photographer Sebastião Salgado and Per-Ander Petterson. It is the first exhibition to be held in the refurbished east wing at Somerset House and features stunning large format prints from the Acre region in Brazil. We designed all of the exhibition graphics, marketing items and exhibition guide. <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_01_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_01_o.jpg" align="left" /> Exhibition guide The exhibition guide was produced to help visitors orientate themselves in the space and provides an introduction and overview of the Sky Rainforest Project. The work of each photographer is introduced alongside a numbered floorplan of the gallery space. The numbers on each plan relate to captions in the guide that are accompanied by thumbnails of selected photography. <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_02_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_02_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_03_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_03_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_04_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_04_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_05_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_05_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_06_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_06_o.jpg" align="left" /> Map The map that featured in the exhibition is included on a fold out on the inside back cover of the guide. <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_07_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_07_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_08_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_08_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_10_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_10_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_09_950.jpg" border="0" width="950" height="374" width_o="950" height_o="374" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_09_o.jpg" align="left" /> Exhibition poster and postcard The marketing poster and postcard feature one of Sebastião Salgado's iconic black and photographs. <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_13_950.jpg" border="0" width="950" height="595" width_o="950" height_o="595" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_13_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_12_950.jpg" border="0" width="950" height="485" width_o="950" height_o="485" src_o="http://payload7.cargocollective.com/1/3/102948/2451683/amazon_exhibition_12_o.jpg" align="left" /> View exhibition case study here. © Commercial Art 2012 http://commercial-art.co.uk/Somerset-House-6 http://commercial-art.co.uk/following/commercial-art.co.uk/Somerset-House-6 Wed, 14 Dec 2011 19:03:30 +0000 Commercial Art 2457232 Amazon exhibition graphics and guide Amazon is an exhibition in aid of the Sky Rainforest Rescue project with photography from renowned documentary photographer Sebastião Salgado and Per-Ander Petterson. It is the first exhibition to be held in the refurbished east wing at Somerset House and features stunning large format prints from the Acre region in Brazil. We designed all of the exhibition graphics, marketing items and exhibition guide. <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_15_950.jpg" border="0" width="950" height="655" width_o="950" height_o="655" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_15_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_16_950.jpg" border="0" width="950" height="579" width_o="950" height_o="579" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_16_o.jpg" align="left" /> Map and layout A detailed graphic map highlights the main areas of activity and highlights the scale of the region affected. The map is a key feature in the introduction to the exhibition and is supported by an overview of the project. All information and captions are base aligned from the same height, creating a common horizon line throughout the space and a subtle visual reference to the idea of growth. <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_17_950.jpg" border="0" width="950" height="519" width_o="950" height_o="519" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_17_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_18_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_18_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_19_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_19_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_20_950.jpg" border="0" width="950" height="655" width_o="950" height_o="655" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_20_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_21_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_21_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_22_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_22_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_23_950.jpg" border="0" width="950" height="655" width_o="950" height_o="655" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_23_o.jpg" align="left" /> Traveling edition An edited version of the exhibition has been created and will tour all of Sky's UK offices. <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_25_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_25_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_26_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_26_o.jpg" align="left" /> <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_27_950.jpg" border="0" width="950" height="578" width_o="950" height_o="578" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_27_o.jpg" align="left" /> Gallery guide A gallery guide, including a floor plan of the exhibition with image captions and locations helps visitors orientate themselves in the space. View guide case study here. <img src="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_24_950.jpg" border="0" width="950" height="323" width_o="950" height_o="323" src_o="http://payload7.cargocollective.com/1/3/102948/2457232/amazon_exhibition_24_o.jpg" align="left" /> © Commercial Art 2012